YEIDA has invited bids from advertising agencies to run its outdoor, print, and social media campaigns, in a move timed to coincide with the upcoming launch of Noida International Airport at Jewar. Two separate tenders are currently open — one for outdoor and print publicity, and another for a two-year social media management contract — signalling that the authority is preparing to market its projects to a much wider audience as the airport nears operational readiness.
What YEIDA's New Ad Agency Tender Actually Covers
YEIDA’s tender process covers two distinct mandates: an empanelment of outdoor and print advertising agencies for urgent publicity needs, and the appointment of a dedicated social media agency for a fixed two-year term. Together, they point to a coordinated push to raise YEIDA’s visibility as Noida International Airport approaches launch.
The scope for the print and outdoor mandate includes corporate campaigns, display advertisements, public notices, scheme announcements, and recruitment advertising, along with radio spots, film production, event management, and broader branding work. Agencies empanelled under this category will need to propose media plans within YEIDA’s allotted budget, develop artwork and copy where required, and place advertisements both within India and abroad.
Outdoor and Print Advertising: Scope and Budget Caps
For outdoor publicity specifically, the tender lists hoardings, banners, posters, pole kiosks, wall paintings, exhibitions, display panels, and illuminated signage as part of the deliverables. Financially, each work order under this category is capped, and agencies must meet a deposit and processing fee requirement to apply.
Requirement | Amount / Detail |
Work order cap (outdoor & print) | Rs 20 lakh per order |
Money deposit (outdoor & print) | Rs 2 lakh |
Proposal processing fee | Rs 5,900 |
Money deposit (social media) | Rs 2 lakh |
Bid processing fee (social media) | Rs 5,900 |
Social media contract term | 2 years, extendable by 1 year |
Social Media Mandate: A Two-Year Digital Push
The social media agency will be responsible for creating, managing, and updating YEIDA’s presence across platforms including Facebook, X (formerly Twitter), YouTube, and Instagram, alongside preparing a two-year strategy aimed at building awareness of YEIDA’s projects and progress. New channels may also be created if approved by the authority.
The mandate is fairly detailed on output expectations. The agency must produce one audio or video clip — ranging from 30 seconds to three minutes — every week, adding up to 52 pieces of video content a year. All content has to be prepared bilingually, in Hindi and English, and every post must be vetted by YEIDA before it goes live, including material shared over WhatsApp.
Beyond content creation, the scope extends to paid and organic promotion, media planning support, building a photo library of at least 1,000 high-quality images, and running an influencer programme covering the top 100 influencers relevant to YEIDA’s work. The agency is required to deploy a minimum five-person team — a communication media strategist as lead, one Hindi content writer, one English content writer, a video designer, and a graphic or still designer — stationed at a location designated by YEIDA and equipped with its own laptops, phones, and high-speed internet.
YEIDA's Ground Progress: The Numbers Behind the Branding Push
The branding tender arrives against a backdrop of steady, measurable movement on YEIDA industrial plot allotments — the kind of data an incoming ad agency would likely be tasked with publicising.
Metric | Figure |
Industrial plots allotted | 3,175 |
Lease deeds executed | 2,495 |
Land possession handed over | 1,785 cases |
Building plans approved | 716 plots |
Units under construction | 314 |
Units operational | ~92 |
What This Signals for Property Investors Near Jewar Airport
A dedicated, well-resourced branding mandate — spanning outdoor hoardings, national and international print placement, and a structured two-year digital strategy — is not a routine administrative exercise. It reflects a deliberate effort by YEIDA to position the region ahead of the airport’s commissioning, at a time when investor and corporate attention on the corridor is already building.
For those tracking YEIDA and UPEIDA plots, this kind of visibility push typically follows, rather than precedes, genuine on-ground momentum — the allotment, lease, and construction figures above are a more reliable indicator of real progress than any single announcement. Even so, sustained institutional marketing tends to widen the buyer pool over time, and that is generally a signal worth watching rather than acting on in isolation.
